studio
Strategy & Design Duo
Jess Walker /Strategy & Words
I’m a strategist, writer, and codeswitcher born and raised in sunny Singapore. I have 13 years of hands-on experience working with smart people on tough, diverse business challenges. I cut my teeth as a strategy consultant at IBM, then built and led a customer experience function at a super growth ad-tech startup (now .Monks) that achieved a 9-figure exit. These days, I blend right-brain big ideas with left-brain precision for my #1 focus: getting your customers to care about you.
Hannah Swann /Design
I'm a Creative Director with a hybrid background in branding, design, and illustration. Whether independent, in-house or client side, I've spent the last 15 years crafting new identities or scaling creative at fast-paced brands like Carbon Health, or beloved ones like Asana. Wherever I've gone, I focus on creating work rooted in timeless human insight, but adapted for new worlds.
Capabilities
Strategy
Brand Definition
Customer Insights
Messaging
Verbal Identity
Design
Visual Identity
Design Systems
Web Design
Creative
Art Direction
Marketing Materials
Photo & Video
Plug-and-play, or custom built.
We know how to work with what’s in the fridge.
We’ve spent a collective 20 years in-house. So we get the branding pains of in-house teams. Brand work doesn't happen when things are calm and fun. It pokes its little head up when big change is brewing. Then you have to rally your stakeholders. Make sure small and big things don't blur. Fend off the outsiders who want to toss out your work, or worse, miss the point. We stay sensitive to this.
1. Make it Personal
Sharing is deeply personal. Speak to real needs, wants, and desires to make it worth sharing.
2. Make it ping pong
Swimming in your lane kills great ideas. We bounce between strategy and design in all parts of our process to keep new ideas flowing.
3. Make it simple
Powerful brands are built on simple ideas. We break down communication barriers to make it easy to get to know you.
4. Make before you debate
We’re hands-on types. We prototype ideas as quickly as we can to close imagination gaps, and keep discussions based in concrete observations.
