No Rules, Just Play. Injecting creativity into a genre proud of its conformity.
Summary
Our Goal:
Build an engaging brand for Sirocco that could attract and unite a diverse player base in a genre dominated by a few heavyweights.
Our Challenge:
How do you position a more accessible MOBA (Multiplayer Online Battle Arena) without alienating the players who pride themselves on mastering complex, competitive games?
Our Solution:
We repositioned Sirocco's intuitive mechanics as a competitive advantage. It offered newcomers the confidence to jump in while giving experienced players a fresh challenge—creativity over memorization.
+Read More
Team
Strategy & Narrative
Jess Walker
Creative Direction
Hannah Swann
Design
John J. Custer
Key Art
Julien Gauthier
Work
Brand Strategy
Visual Identity
Verbal Identity
Art Direction
UI Design
No Rules, Just Play. Injecting creativity into a genre proud of its conformity.
Summary
Our Goal:
Build an engaging brand for Sirocco that could attract and unite a diverse player base in a genre dominated by a few heavyweights.
Our Challenge:
How do you position a more accessible MOBA (Multiplayer Online Battle Arena) without alienating the players who pride themselves on mastering complex, competitive games?
Our Solution:
We repositioned Sirocco's intuitive mechanics as a competitive advantage. It offered newcomers the confidence to jump in while giving experienced players a fresh challenge—creativity over memorization.
+Read More
Team
Strategy & Narrative
Jess Walker
Creative Direction
Hannah Swann
Design
John J. Custer
Key Art
Julien Gauthier
Work
Brand Strategy
Visual Identity
Verbal Identity
Art Direction
UI Design
No Rules, Just Play. Injecting creativity into a genre proud of its conformity.
Summary
Our Goal:
Build an engaging brand for Sirocco that could attract and unite a diverse player base in a genre dominated by a few heavyweights.
Our Challenge:
How do you position a more accessible MOBA (Multiplayer Online Battle Arena) without alienating the players who pride themselves on mastering complex, competitive games?
Our Solution:
We repositioned Sirocco's intuitive mechanics as a competitive advantage. It offered newcomers the confidence to jump in while giving experienced players a fresh challenge—creativity over memorization.
+Read More
Team
Strategy & Narrative
Jess Walker
Creative Direction
Hannah Swann
Design
John J. Custer
Key Art
Julien Gauthier
Work
Brand Strategy
Visual Identity
Verbal Identity
Art Direction
UI Design
No Rules, Just Play. Injecting creativity into a genre proud of its conformity.
Summary
Our Goal:
Build an engaging brand for Sirocco that could attract and unite a diverse player base in a genre dominated by a few heavyweights.
Our Challenge:
How do you position a more accessible MOBA (Multiplayer Online Battle Arena) without alienating the players who pride themselves on mastering complex, competitive games?
Our Solution:
We repositioned Sirocco's intuitive mechanics as a competitive advantage. It offered newcomers the confidence to jump in while giving experienced players a fresh challenge—creativity over memorization.
+Read More
Team
Strategy & Narrative
Jess Walker
Creative Direction
Hannah Swann
Design
John J. Custer
Key Art
Julien Gauthier
Work
Brand Strategy
Visual Identity
Verbal Identity
Art Direction
UI Design
No Rules, Just Play. Injecting creativity into a genre proud of its conformity.
Summary
Our Goal:
Build an engaging brand for Sirocco that could attract and unite a diverse player base in a genre dominated by a few heavyweights.
Our Challenge:
How do you position a more accessible MOBA (Multiplayer Online Battle Arena) without alienating the players who pride themselves on mastering complex, competitive games?
Our Solution:
We repositioned Sirocco's intuitive mechanics as a competitive advantage. It offered newcomers the confidence to jump in while giving experienced players a fresh challenge—creativity over memorization.
+Read More
Team
Strategy & Narrative
Jess Walker
Creative Direction
Hannah Swann
Design
John J. Custer
Key Art
Julien Gauthier
Work
Brand Strategy
Visual Identity
Verbal Identity
Art Direction
UI Design
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